What should have been a triumphant global milestone for Lisa has unexpectedly reopened one of the internet’s most controversial discussions involving the BLACKPINK member — and this time, the backlash is spreading far beyond K-pop fandom spaces.

Shortly after reports confirmed Lisa’s participation in FIFA World Cup 2026 celebrations, old clips featuring her interaction with Korean football superstar Son Heung-min suddenly resurfaced across X, TikTok, Instagram, and international football forums. Within hours, social media timelines were flooded with reposts, memes, and heated debates, instantly throwing Lisa back into one of the most awkward viral moments connected to her name.
LISA is reportedly set to perform at one of the opening ceremonies of the 2026 World Cup.
(https://t.co/3sStdTuEbz) pic.twitter.com/2C497K0oXy
— Pop Base (@PopBase) May 8, 2026
The clips originally date back to 2025, when Lisa attended a major football match and participated in the ceremonial coin toss before kickoff. At the time, the event itself attracted enormous media attention due to the unexpected crossover between one of the world’s biggest K-pop stars and South Korea’s most beloved athlete.
For many fans, the appearance initially seemed like a historic pop culture moment.
But the internet quickly focused on something entirely different.
Instead of celebrating the crossover, online users became obsessed with a brief interaction between Lisa and Son Heung-min that many interpreted as “cold,” “awkward,” or even “humiliating” for the BLACKPINK member.
Ain’t this the girl who got mogged by Son?? 😭😭 pic.twitter.com/a97uXuhymh https://t.co/Ej35P83gGs
— َ (@Asensii20) May 8, 2026
In the viral footage, Son appeared to walk past Lisa with minimal visible reaction, keeping his expression calm and professional before quickly shifting his attention elsewhere. Although the interaction lasted only a few seconds, that tiny moment immediately exploded into endless online analysis.
People began replaying the clip frame by frame.
Some users claimed Son deliberately avoided eye contact. Others insisted the football captain appeared visibly uninterested despite Lisa’s superstar status. Certain football pages even turned the moment into a running joke, posting edited videos and sarcastic captions implying that Son “didn’t care” about one of the world’s most famous idols standing next to him.
At the time, the controversy slowly faded away.
But now, following Lisa’s FIFA World Cup announcement, everything has suddenly returned stronger than ever.
As soon as news broke that Lisa would reportedly participate in FIFA-related events for the 2026 World Cup, international football communities immediately revived the old clips. Viral posts began spreading across X with captions mocking the BLACKPINK star, sarcastically suggesting she was “returning to football just to get ignored again.”
Some memes gained hundreds of thousands of views within hours.
Others cruelly referred to the interaction as “Lisa’s most embarrassing football moment,” while certain football fans argued the singer looked visibly uncomfortable during the encounter. Several viral posts even compared Son Heung-min’s reaction to the excitement usually shown by celebrities around global pop stars, suggesting the football player remained “completely unaffected” by Lisa’s presence.
As expected, Lisa’s fans quickly fought back.
BLINKs argued that the entire controversy was being massively exaggerated by people intentionally trying to humiliate the singer online. Supporters pointed out that Son Heung-min has always maintained an extremely calm and professional image during official public appearances, especially at sports events filled with cameras, media pressure, and strict ceremonial schedules.
Others noted that the interaction itself was incredibly short and likely meant nothing at all.
Still, that explanation did little to stop the internet.
Because once a clip becomes viral enough, public perception often matters more than reality itself.
Soon, rival fandoms also began entering the conversation.
Some BTS fans brought up Jungkook’s legendary Dreamers performance at the 2022 FIFA World Cup in Qatar, accusing Lisa of trying to follow a similar “global sports stage” path after his success. Several viral posts argued that Lisa’s recent international moves — from Coachella and the Global Citizen Festival to FIFA appearances — resembled the global crossover strategy previously associated with Jungkook.
That instantly triggered another fan war online.
this girl is the biggest Jungkook wannabe fs…first releasing mainstream english songs,performing at the global citizen and now performing at the fifa.. well, Jungkook paved the way https://t.co/rQPvxXIwZY
— Rodrianaᴶᴶᴷ ꕤ (@ohsnapitzRodela) May 8, 2026
BLACKPINK supporters responded by defending Lisa’s independent achievements, arguing that she has built her own global identity through fashion, luxury branding, music, and performance power long before the FIFA announcement.
Meanwhile, football fans who normally do not follow K-pop continued fueling the controversy for entirely different reasons.
Many appeared fascinated by the strange collision between football culture and idol fandom culture. In football communities, where celebrity worship is often treated differently than in K-pop spaces, the clip became symbolic of what some users described as “two completely different worlds colliding awkwardly.”
Several users even joked that Son Heung-min unintentionally caused one of the biggest internet discussions of the week simply by acting normally for a few seconds.
But for Lisa, the timing of the controversy could not be more intense.
Her FIFA World Cup announcement was originally supposed to represent another massive step in her already explosive solo career following her departure from YG Entertainment. Over the past few years, Lisa has transformed herself into one of the most internationally visible K-pop idols in history.
From performing at Coachella and The Oscars to dominating luxury fashion campaigns and global music festivals, her career has expanded far beyond the traditional K-pop market.
That is exactly why this latest backlash feels so dramatic online.
Because the bigger Lisa becomes globally, the more every tiny public interaction connected to her gets magnified into worldwide discourse.
And in this case, a five-second football ceremony clip has somehow evolved into another internet-wide controversy involving sports fans, K-pop fandoms, masculinity debates, celebrity culture, and global fame itself.
Ironically, many fans now believe the controversy has only increased public attention surrounding Lisa’s FIFA involvement.
Even people who previously had no interest in K-pop are suddenly discussing her name across sports communities worldwide.
But whether the reactions are supportive or mocking, one thing has become impossible to deny:
Lisa’s presence alone is now powerful enough to dominate conversations in industries far outside music — to the point where even a single “cold” interaction with Son Heung-min can explode into a viral global debate months later.