In a heartwarming blend of nostalgia, family devotion, and entrepreneurial ambition, Eminem has officially opened a brand-new restaurant in his hometown of Detroit. The establishment, named Hailie Burger after his daughter Hailie Jade, specializes in comfort-style fast food—a tribute to the rapper’s humble beginnings and the meals that sustained him through his hardest times.

Located in the heart of downtown Detroit, just a few miles from where the artist once lived in a one-bedroom studio apartment, Hailie Burger opened its doors to the public this morning to the sound of cheers, camera flashes, and long lines of fans.

But what surprised patrons most wasn’t just the food or the brand-new decor—it was the man himself. Eminem, clad in a black apron and baseball cap, stood behind the counter flipping burgers.

“It’s real out here,” Eminem told local reporters with a grin. “This food kept me alive when I had nothing, and now I get to serve it up to Detroit—my city—and name it after the person I love most. Couldn’t ask for more.”

A Taste of the Past, Served in the Present

The menu at Hailie Burger is simple yet deeply personal. Burgers, mashed potatoes, crispy fries, and thick milkshakes form the foundation of the menu—items Eminem often references in interviews and lyrics when recalling the financial hardships of his early rap career.

“I used to survive off the dollar menu,” he once said during a 2020 interview with Men’s Health. “Burgers and mashed potatoes—comfort food. That was dinner after a long night at the studio.”

Now, that same food is reimagined with quality ingredients and a touch of culinary refinement. The signature item, The Hailie Burger, is a double-stacked angus beef burger with sharp cheddar, grilled onions, and a secret garlic aioli sauce. It comes with a side of “Mom’s Mashed Potatoes,” which Eminem described as “simple, buttery, and real.”

Despite the fame and polish, the vibe of the restaurant remains grounded. With graffiti-covered walls inspired by 8 Mile, vinyl booths, and curated playlists of classic Detroit hip-hop, Hailie Burger feels like an intersection of Eminem’s music, his city, and his identity as a father.

For the First Three Days: Eminem Is on the Grill

To celebrate the opening, Eminem has announced that he will personally serve burgers for the first three days, giving fans a once-in-a-lifetime opportunity to be handed their order by Slim Shady himself. The move has led to massive crowds lining up around the block, with some fans camping out overnight.

“I’ve been listening to Em since I was a kid,” said 29-year-old Detroit native Marcus Grant, holding up a burger and fries. “To be handed a meal by him? It’s surreal. It’s more than a restaurant—it’s a story.”

A Family Affair

While Eminem has kept his family life largely private, his love for Hailie Jade has been a constant theme in his work. From “Mockingbird” to “Hailie’s Song,” fans have followed the evolution of his fatherhood through rhyme. Now, it takes physical form in a restaurant named in her honor.

“Hailie’s always been my reason, man,” Eminem told The Detroit News during the restaurant’s soft opening. “This place is my way of showing that no matter how far I’ve come, I never forget where I started—or who I’m doing it for.”

Though Hailie has yet to speak publicly about the restaurant, she posted a simple Instagram story on opening day: a photo of the Hailie Burger neon sign with a heart emoji and the caption, “Proud.”

A Growing Legacy

Hailie Burger is not Eminem’s first foray into food. In 2021, the rapper launched Mom’s Spaghetti, a pasta-themed restaurant inspired by one of his most iconic lyrics. That establishment continues to thrive in Detroit and was praised for its quirky concept and authentic approach.

With Hailie Burger, Eminem is taking a more emotional route—combining his personal story with a universal love for comfort food, served with a side of loyalty to the city that raised him.

Whether you’re a die-hard fan or a casual foodie, one thing is clear: Eminem is cooking up more than just music these days—he’s building a lasting, flavorful tribute to legacy, love, and home.